Services

Brand Strategy

 

I believe Brand Strategy is an art and should be carefully crafted, honest and circular.  

A Brand Strategy uncovers a brand’s true capabilities and translates them into actions, products, services and ideas, providing clear and actionable direction for how a brand should behave in all its applications.

Brand Building Workshops

 

Over the course of one to three sessions, we dive deep into an organization and uncover insights, insufficiencies and possibilities. These workshops produce a thorough strategy—harnessing all the organization’s internal knowledge—that addresses the present situation, clarity on direction and a plausible way forward.

Brand Messaging

 

A messaging framework keeps messaging on brand and in line with strategy, effectively bringing together voice and personality into meaningful and consistent copy across all the brand’s platforms and touch-points.

Brand Story Development

 

A brand story is unique to a brand and its audience; it helps brands and organizations better understand their own narrative, it outlines meaningfully and clearly a brand’s characters, personalities, interest points, and evolution.

Brand Review

 

A brand review considers both the brand’s and the audience’s viewpoints in terms of resources, value, awareness, deficiencies, narrative, culture and attitude. The result is an extensive document containing all the relevant dimensions of the organization and ways to realign with the core of the brand.